Your business is better than your content looks.

Sales videos for founders, directed before they're built. No pointless revisions. Just a video you're proud to send.

Get a demo direction ↗ Free 20-min call. The ideas are yours either way.
Sofia 20:00 EEST

4 signs your content makes you look smaller than you are.

  1. ASomeone finds you through a Reel or your VSL and guesses side project. Your invoices say otherwise.
  2. BYellow subtitle captions, template transitions, and stock footage from the last creator tutorial you watched.
  3. CThree rounds of "make it feel more like…" notes. By round four, it would've been faster to do it yourself.
  4. DEvery video gets cleaner. Hide your name and nobody could tell it's yours.

Most sales videos get built first and fixed in revisions. Mine are directed first, then built inside the look you approve.

8F · VSLDirection · Motion · Build
[Personal work]Motion graphics
[Personal work]Motion graphics

Founders who trusted me with their main sales video.

  • Founder · 8F Jordan Ross VSLs · Repeat client

  • [ Testimonial — Jordan Ross ]

    Jordan Ross
  • Coach Leander Hofkes VSL · Past work

  • “Emil’s way of implementing feedback and adapting quickly has been a huge positive for me.”

    Leander Hofkes
Emil
EmilSofia 20:00 EEST
Emil on a mountain ridge at sunset
Sofia 20:00 EEST
Emil at his desk holding a sign that reads unique
Sofia 20:00 EEST

Directed by me. Built by me.

I started making videos for clients at 17, with a few hundred followers.

7-figure consultancy owners and YouTubers with 1M+ subscribers found me anyway and sent work.

Since then I've been studying how great visual identities are built.

Before anything, I'm an artist. This is my craft, so I'm sure of what I'm creating.

No team between us. You talk to the person making it.

A sales video, with the look decided first.

My last VSL shipped on time with one small tweak. The questions up front and the mocks are why.

Now · N°001
VSL projectFounding rate, quoted on the call
  • A few questions before anything
  • Brand read & audience
  • Direction board
  • 2–3 mock visuals
  • Built inside the one you approve
Get a demo direction ↗
Next · N°002
Short-form, monthly

A friendly conversation, not a pitch. You get a demo direction for how your sales video could look, and we go through the price. If you don't go ahead, keep the ideas and use them however you like.

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7–14 days, depending on the project.

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Just your raw recording. Everything after that is on me: the direction, the mocks and the build.

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Then I build them from scratch as part of the direction, from your business and who you sell to.

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An editor builds what they're sent. I start earlier: I read your brand, work out who you're selling to, and decide the look on mocks you approve before anything is built. That's why my last VSL needed one small tweak. Compare that to three rounds of "make it feel more like…", not to a price per video.

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Keep them if they're good. The question is who decides the look. If you're directing them every round, that part of the job isn't being done.

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I don't promise results. I promise the look is set for the audience you sell to, you approve it before I build, and the video is delivered at that standard.

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True, and that's why this is a founding rate. The proof on offer is the work itself: several VSLs for 8F, Leander Hofkes's VSL, and the reel above.

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Then it won't be one. The look is set by who you're selling to. The 8F VSL sells to business owners, so there's no trend-driven motion, just a plain editorial look that puts the message on screen.

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